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Zion Williamson Explains Why He Chose Jordan Brand and His Infamous Sneaker Blowout

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€123.00

€56.99

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This summer, Zion Williamson stunned the sneaker world when he signed a multi-year endorsement deal with Jordan Brand. The deal, reportedly the richest ever annually for a rookie, ended a multi-brand pursuit of the most coveted incoming prospect since LeBron James in 2003.
While joining Jordan Brand was unexpected, it wasn't particularly surprising that Williamson remained under the Nike umbrella. When Nike is locked in on an athlete, they're rarely beaten by rival suitors. There was, however, speculation that Williamson could align himself with another brand following his highly publicized sneaker blowout during a game between Duke and North Carolina this past February.
Early in the first quarter, his foot busted through a school-issued Nike PG 2.5 sneaker, causing him to fall awkwardly and sprain his right knee. Industry experts, fellow athletes and fans all weighed in on the matter, with most of the criticism aimed at Nike for the faulty footwear. Some of the ire was even directed toward Paul George, who was blamed for the durability, or lack thereof, of his signature model. Despite the noise, Williamson returned from injury for a March Madness run wearing custom pairs of the Nike Kyrie 4.
Image via Sergio Santos
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428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
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396926
4071027
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