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New Book Says Nike Was Initially Michael Jordan's Third Choice

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€123.00

€58.99

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words // Zac Dubasik

It seems impossible to imagine how things in the sneaker world would have gone had Michael Jordan not chosen Nike for his sneaker deal.
According to an excerpt from Jack McCallum's new book "Dream Team," that's the exact scenario that almost was.
As reported by Larry Brown Sports:
As it turns out, signing an endorsement deal with Nike was initially the young star's third choice behind both Converse and Adidas.
At the time, Magic Johnson and Larry Bird were both Converse guys. Adidas was viewed by many players as the company who made the best basketball shoes. Then, there were these Nike guys. After Jordan dominated the 1984 Olympics to lead Team USA to a gold medal, Nike wanted him badly. The feeling was not mutual, but His Airness eventually gave in after pressure from his parents and agent David Falk. When Jordan said he was going to skip a trip to the Nike headquarters in Beaverton, Oregon, his mother wouldn’t hear of it.
“You will be on that plane, Michael,” Deloris Jordan told him.
Nike had already decided to commit its entire marketing budget of $500,000 to build the Air Jordan brand. It worked. After a meeting in which Jordan was shown Air Jordan sneakers and ...
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