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Interview: Jordan Footwear Direction With Jamaal Lucas

€137.00

€55.99

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Size Chart

€137.00

€55.99

Details:
words & interview // Nick DePaula
Originally published in Issue 37 of Sole Collector Magazine
In the beginning of the Air Jordan line, there was no such thing as Retros, lifestyle colorways, hybrids, or even Jordan Brand for that matter. Back when it all began, it was about one model each season, and it was intended to be the best-performing shoe that could possibly be designed. Now that the Air Jordan has transformed from a single shoe to an entire brand, there’s certainly room for a broader range of products. One element that is as important now as it was in the early days is the emphasis being placed on performance. As the years passed in the last decade, it's a focus they've at times lost hold of. Regardless, performance is what got them to the top in the first place, so it only makes sense that a renewed sense of priority would be placed here.
Helping to guide that vision is Jamaal Lucas, Jordan Product Line Manager. With duties that include helping to set the direction for which models Jordan Brand athletes will wear, Lucas has firsthand knowledge of the direction of performance basketball. Sole Collector caught up with Lucas to discuss the brand's renewed performance focus and to gain some insight into the future d...
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Size Chart

Mens Shoes
EUUKUSCM
406725
417826
428927
4391028
44101129
45111230
46121331
47131432
48141533
Womens Shoes
EUUKUSCM
352522
363623
374724
385825
396926
4071027
4181128
Womens Clothing
XXSXSSMLXLXXL
UK4-66-88-1010-1212-1414-1616-18
France3434-3636-3838-4040-4242-4444-46
Italy36-3838-4040-4242-4444-4646-4848-50
US22-44-66-88-1010-1212-14
Mens Clothing
XSSMLXLXXL
UK343638-4042-4446-4850-52
IT444648-5052-5456-5860-62
France283032-3436-3840-4244-46